We want to make business beautiful so we've created 10 commitments to ethical sourcing and the promotion of health and sustainability.
1. The world at your fingertips.
We search the globe for creative, ethical and independent brands so that the best sun protective products from California, Australia, Italy or Ecuador can be on your doorstep in a few clicks. Aussies definitely know their sun protection, which is why we bring harry & pop over to protect the youngest in the family.
2. Looking good, feeling good.
We make sure you never have to compromise between sun safety and style. No frumpy UV protection to be seen! Rashguards are reinvented with LA insouciance by Natasha Tonic, and sun-blocking kaftan tops by Repainted will make you feel ready for the most gorgeous poolside. Collections for kids have all passed the want-to-wear test with kids and teens we know.
3. Business working for people and planet.
We work with brands who are sustainable and innovative and share our values. We believe in business becoming a force of good on our beautiful planet. For a brand that is changing lives whilst making gorgeous handmade products, check out our range of muslin Khastos made in Nepal by Lahar Srijana.
4. Women leading brands with heart.
We champion many female founder-led brands that have sprung from women creating the products that they longed for but couldn’t find. We’ve found this leads to brands with heart, flair and the highest standards. This is how funky kids hat brand Little Hotdog Watson came into being, and the addictively good lipcare from Albus & Flora. We started that way too - read our story.
5. Totally at your service.
You’ll get speedy, friendly and personal customer service from a named team member if you contact us by email, contact form or DM. We’re here to make it easy and enjoyable to shop for the sun, so ask us anything or get our help with choosing ideal products for your needs.
6. Happy post.
Our shipping costs are transparent and we give you a tracking number so that your parcel won’t go AWOL. We ship our orders to you in the most eco-friendly packaging that we can find. This means you’ll get a pretty brown paper parcel with no plastic added by us. We offer hassle-free returns, with an easy online returns portal and returnable packaging. Refunds are processed swiftly and without quibble if goods arrive back to us in their original condition.
7. Supporting radiant health.
Health is everything and we care about yours. This means that we only sell skincare products made with high quality, non-toxic ingredients. Whether you are going surfing or walking city streets, we'll have a sunscreen that will suit your skin type and activity. Our fascination with natural health is behind our mission to bring holistic suncare to everyone - because moderate sun exposure is amazing for your wellbeing and we want you to be able to enjoy it without incurring skin damage. From pure and simple zinc screens for kids from Suntribe to sun protective nutrition from Sunsafe RX, we're always researching the best solutions for the whole family.
8. Weaving positive change.
We prioritise sustainable fabrics to reduce the ecological impact of our collections. At least 90% of the clothing and swimwear we choose to sell is created from either natural or recycled fibres. Fourth Element Folpetto among other brands on the store use Econyl, which transforms ocean plastic waste and abandoned fishing nets into durable, soft swimwear. Natasha Tonić eliminates synthetics altogether and has created a revolutionary hemp fabric for her Californian swimwear which we think might be the most sustainable swimwear in the world.
9. We support Treesisters.
Shop to reforest! We have pledged that for every order that we receive, we will plant a tree through our partner charity TreeSisters. We want to care for our climate and TreeSisters take the greatest care to fund reforestation projects that support both people and nature, strengthening livelihoods and ecosystems hand in hand.
10. Small business, big love.
We are a small business on a mission to spoil our customers. Every order is sent with love and our subscribers are treated with special offers, early ordering for bestsellers and all the insider info on holistic suncare and sustainable style.